The day after my surgery, my husband stepped out to run some errands for a few things that we didn’t realize until after the fact would help me be more comfortable at home. While he was out, he heard an interesting story on NPR:
“How The Food Industry Manipulates Taste Buds With ‘Salt Sugar Fat'”
I already knew that advertisers do some pretty heinous things to promote their products, but if you read an excerpt from the book, it becomes disgustingly clear just how heinous some of their actions are. Take this little gem, for example:
“Woodruff, however, had another insight — this one not as frequently discussed in the business school case studies — that would help take the company from solid to spectacular. He figured out how to tap into people’s emotions better than anyone else in the industry of consumer goods, whether food or beer or cigarettes. His method didn’t require slogans or celebrity endorsements or the kind of money the company would spend every year on advertising, though all those things helped. It went deeper than that. It focused on getting Coke into the hands of people, especially kids, when they were most vulnerable to persuasion — those moments when they were happy. That is how Coke came to be partners with America’s favorite pastime. “The story they always tell at Coke,” Dunn said, “is Mr. Woodruff saying, ‘When I was a kid, my father took me to my first baseball game, and there was nothing more sacred to me than that moment with my father. And what did I have to drink? I had an ice-cold Coke, which became part of that sacred moment.'”
Suddenly anyone who’s sued a fast food chain for making them fat doesn’t sound too ludicrous anymore, do they?
This article led me to another very interesting read, “Overeating, Like Drug Use, Rewards And Alters Brain”.
In this article, it is mentioned that “‘…it is similar to what happens in cases of chronic drug abuse…The reward circuitry changes in a similar way, and that promotes the seeking of that drug, or in our case, in seeking palatable food.'”
Huh. Well whaddya know.
There’s also some interesting insight in the article, “Remembering A Vivid Description Of Food Addiction”.
If anyone has any thoughts on any of the above, I’d love to hear them. Consider the floor wide open for discussion if anyone has anything to say.